How many apps do you have on your phone right now? No, don’t check! Just a rough number will do. Chances are you have a minimum of 30 apps and a maximum of as many as your phone memory will allow and we bet who don’t use half of them.
2018 will mark the 10-year anniversary for both the Apple App Store and Android Market. Since their launches, mobile apps have impacted society at an astounding pace and scale but according to the Deloitte report, the proportion of smartphone and tablet owners who have never downloaded any apps increased from less than 20 percent to 31 percent.
Moreover, based on a report by App Annie, the average user uses only 9 or 10 apps on a daily basis, even though they have upwards of 35 or 40 downloaded.
App downloads have also plateaued despite a growing number of devices, indicating that people have moved away from downloading a range of applications, and are sticking to what they know, or what is popular.
It’s all for these reasons and a lot more besides that we believe that apps will be out of the way for the rise of chatbots.
What are chatbots anyways?
A chatbot is a type of robot designed to interact with humans conversationally, based on its programming. They automate the process of interacting with your website visitors and social media followers in an attempt to create the best user experience.
Chatbots are currently helping enterprises manage their customer base and make millions while at it.
So how chatbots are taking over apps? Let’s take a look:
1- Bots are simpler and faster than apps There is no requirement to download, sign-ups, learning curve, or updates – at all. Unlike apps.
2- Consumer-focused: Users now spend more time on messaging platforms than on apps. Think Facebook and Whatsapp versus the fitness app you last opened in 5 months. And businesses that need to make money will go where the consumers are.
3- Bots are cheaper: Building a good mobile app takes time, money and effort. You’ll need at least a few high-skilled developers as well as UX designers. A good app in Lebanon costs 30k+.
Unlike bots, since they are basically like server-side apps with a simple user interface, they’re faster and less costly to develop.
4- Everybody Wants a Bot: I’m talking about Sephora, Marvel’s Spiderman, Starbucks, Duolingo and many major brands already using chatbot is their marketing. It’s no surprise that 80% of businesses will invest in a chatbot by 2020. What will happen to mobile apps by then?
The simplicity, affordability, availability, human-alike communication capabilities, and artificial intelligence will allow chatbots to compete with numerous mobile apps as well as replace them in some cases
They have already managed to prove their effectiveness in various tasks like customer support, event scheduling, shopping, and enterprise app management.
While an app may have been the ideal solution for the last few years, chatbot development is the wave of the future. Get started on yours now.