Chatbots have been all the buzz these days. You see them in abundance on Facebook Messenger and other major websites and apps. A chatbot will help bridge the communication gap between you and your audience.
A chatbot is a program, powered by rules and AI, which simulates a real interaction with users via a chat interface.
The power of Chatbots!
To summarise here are some of the awesome benefits of deploying chatbots as part of your business strategy:
1- Availability: Chatbots can be operational and ready to engage with their defined target group 24 hours a day, 7 days a week.
2 – Scalability: Chatbots are excellent tools to process a large volume of requests. A well-built chatbot allows the brand to handle many conversations at the same time.
3- It allows companies to better know and understand their customers: companies can get a real insight into what their customers prefer, and therefore provide improved offers and answers to their users. It allows brands to identify what interests their users most.
4- Time-saving: A very common and great example of how Chatbots can help companies save time is in relation to how they can help companies by answering their client’s FAQ.
5- Better engagement: A Business with higher engagement can boost their sales up. This is the main reason behind social media marketing. Most of the business is trying to be present on the social media to engage and interact with the customers.
Bots can use visual content like videos and images to keep customers interested. A character-driven experience for the customers helps in better engagement.
6- Lead nurturing: Chatbots helps by automating the initial process of capturing more leads and predicts customer’s buying journey.
Bots can collect information such as location, price range, gender, characteristics and lot more. What it does is it saves the time of both client and agent by collecting necessary information.
7- Chatbots are designed to receive payments: And of course, it wouldn’t make sense to be able to do all that you can with a bot within not be able to complete the transaction by paying via the chat.
You can allow users to pay in two clicks in chat without leaving the environment. It’s seamless and convenient and of course, it increases your sale conversion rate.
The stats predict that by the end of 2020 about 80% of business will adopt chatbot to
increase their Business revenue.
People are 10x more likely to engage with a chatbot!
50% of consumers are interested in making a purchase via messaging.
55% of people are more likely to shop with a business having a messaging integration
Now we know that chatbots are awesome!
Looking to integrate a chatbot? Send a message to our chatbot in the bottom right and it’ll guide you with the process.